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 BACHELOR OF BUSINESS ADMINISTRATION
School Year 2009/2010
Next entry: July 11th, 2010
The Surval Mont-Fleuri Women's CoIIege has the Swiss, as well as the European exclusivity of offering a Bachelor of Business Administration according to the American Colleges program. This course in collaboration with the European University is dedicated to girls who have obtained their High School Diploma and wish to acquire a complete and professional formation in the area of Business. The duration of this program is 3 years.
Students who are registered in this program will also be able to take some optional courses of the Surval Mont-Fleuri program "à la carte".
For a detailed description of these course please see the Surval Language and Finishing Section "A la carte".
Accreditation
The Surval Mont-Fleuri Women's college is fully accredited by The Commission Executive Committee of the Council on Occupational Education (COE).
Our Vision
Imparting knowledge, skills and values that help transform the girls of today into successful women of tomorrow.
English language requirements for all high school students:
Standardized test scores/TOEFL for non-native English speakers:
• Paper-Based Test - PBT = from 550 to 589 points minimum
• Computer-Based Test - CBT = from 213 to 242 points minimum
• Internet-Based Test - IBT = from 79 to 95 points minimum
If an applicant cannot present either of these papers, she will be tested upon her arrival at Surval and if necessary, placed in an appropriate ESL class (English as a Second Language). She will continue to attend English support classes until her level of English reaches the standards mentioned above.
Values of our College of Business Administration
Building Efficiency through Empowerment and Quest for Leadership
• Self confidence to face the world
• Motivation to achieve your goal and be a perfectionist
• Be a successful team player
Commitment
As a multi-purpose professional institution we are committed to ensuring success for students in their programs with
• Small classes
• Balanced curriculum, which is continually assessed and improved
• Experienced and well-educated faculty
• Latest technical devices and audiovisual aids for teaching
• Computer laboratories with Internet access
• Reference books are available
• Diversity of the students which helps foster a multi-cultural exchange
In order to blend theory and practice, a training and internship period (minimum 3 weeks) is organized. This has to be taken up in second and third years respectively. This experience allows our students to grasp the reality of Business Administration and keep up with the exciting changes that are regularly occurring in the corporate world.
We have a further advantage of being situated in an exceptional location. It provides a peaceful and safe environment for our students and allows them to devote themselves entirely to their studies and other extra-curricular activities.
Price per semester: CHF 31'000.-
Price includes: full board and lodging, BBA courses, the disposal of the school materials, laundry, service and taxes, third party insurance, shuttle bus Surval-Montreux-Surval from Monday to Friday from 3.30 to 7 p.m.
| YEAR 1 |
| courses |
# of
hours
|
| SEMESTER 1 |
|
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 Introduction to Business Management
|
4
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Writing Communication Skills
|
4
|
| Elementary Calculus |
3
|
| Introduction to Marketing |
4
|
| Business and Society |
3
|
| Women and Leadership |
3
|
| French |
6
|
| SEMESTER 2 |
|
| Marketing Management I |
4
|
|
Introduction to Mass Communication
|
4
|
| Management Skills |
3
|
| Principles ot Accounting |
4
|
|
Organizational Design and Development
|
4
|
| Micro Economics |
3
|
|
French
|
6
|
INTRODUCTION TO BUSINESS MANAGEMENT
The managerial principIes andtechniques underlying the successful organization are examined. Emphasis is placed on the basic functions of planning for future organizational growth, organizing and staffing for efficient operation. Effective leadership and motivational techniques and practical methods of control. This course forms the base for all managementcourse syllabuses.
WRITING COMMUNICATION SKILLS
Basic concepts, theories and strategies of writing techniques are explained. Writing assignments such as new releases, brochures, speeches, visual presentations and public relations are covered in this course.
ELEMENTARY CALCULUS
This course focuses on topics of calculus that are relevant to students in the managerial and business science. Following a basic review, students are introduced to the notions and uses of probability, frequency distributions and significance testing.
INTRODUCTION TO MARKETING
An insight into the real market emphasising on the 4Ps–Product , Price, Place and Promotion. Understanding and utilising this concept of 4Ps into real business situations. Basic building of concepts and framework of Marketing problems and isssues.
BUSINESS AND SOCIETY
The role of business in a free competitive society. A discussion course emphasizing the major issues facing business today, such as business ethics, labour. Equal employment opportunity, worker safety and health, environmental quality, financial disclosure, governments and others.
WOMEN AND LEADERSHIP
Addresses the changing role of men and women in work organizations, the new and changing issues whichleaders face in the organization, the organizational perspectives on the roles of leaders, and men and women's issues as leaders.
MARKETING MANAGEMENT I
A complete overview of the system for assessing customer needs, allocating scarce resources to fulfill those needs, completion of exchange processes, and profit maximization in free markets. Emphasis on interdisciplinary tools for management decision-making and developing marketing strategies in domestic and international market applications.
INTRODUCTION TO MASS COMMUNICATION
This course is a survey of various fields of mass communication and specific preparation for courses taught later during the study cycle. Consideration is given to philosophical foundations, historical development, current trends and status, organizational structure and career opportunities.
MANAGEMENT SKILLS
An introduction to the concepts ofeffective management in organizational settings from an individual and macro-system perspective. Primary emphasis includes organizational effectiveness (planning, organizing, leading andcontrolling), the nature of individual and group behavior and the role of management in facilitating a mutually satisfying collaboration between an employee's needs and organizational requirements.
PRINCIPLES OF ACCOUNTING
This introductory course is designed to familiarize the student with the fundamental theory and principles of accounting. It introduces the accounting cycle, the use and construction of the worksheet, financial statements, and the valuation of assets. Emphasis is placed on the decisional aspects of accounting.
ORGANIZATIONAL DESIGNAND DEVELOPMENT
The course focuses on long-range planned change to improve an organization's problem-solving and renewal processes, particularly through a more effective and collaborative management of organization culture.
MICRO ECONOMICS
Introduces the student to the basicconcepts of economics. These concepts include supply and demand relationship, prices, scarcity, the concept of opportunity cost, economic decision making, question of monopoly, profit and the government's role in theeconomic market.
| YEAR 2 |
| courses |
# of
hours
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| SEMESTER 3 |
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Production Management
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3
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Human Resources Management (Theory & Practice)
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4
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| Financial Management |
4
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| Introduction to Computers and Internet |
4
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| Advertising and Media |
3
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| Entrepreneurship & Small Business Management |
3
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French
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6
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| SEMESTER 4 |
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| Macroeconomics |
3
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Training & Development
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4
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| Business Finance I |
4
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| Introduction to Multimedia Development |
3
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Consumer Behavior
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4
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| Marketing Research |
3
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French
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6
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PRODUCTION MANAGEMENT
This is an introductory course in production methods. Only the basic, common concepts regulating modern, rationalised production are analysed by making reference to current examples through illustrations, charts, real prototypes, videos and other real-life examples.
HUMAN RESOURCES MANAGEMENT (THEORY AND PRACTICE)
Behavioral theories and applications in HR. HR planning, job analysis and design, recruitment, selection, performance management, training and deve-lopment, employee involvement, compensation, labour relations, occupational health and safety.
FINANCIAL MANAGEMENT
The finance function and its relation to other functions of a firm. Topicsinclude: analysis and budgeting of funds, management of current assets, financing short-term and intermediate-term needs, planning long-term debt policy and capital structure, capital costs and budgeting, dividend policy, valuation, mergers and acquisition.
INTRODUCTION TO COMPUTERS & INTERNET
An advanced approach of the world of computers. Topics include components of a computing system and commonly used software basics of Microsoft office (Outlook, Power-point, Excel, Windows, DOS). This course covers topics such as the use of the Internet, its applications in today's business world, its legal and ethical aspects, as well as its potential development.
ADVERTISING AND MEDIA
The economic and social roles ofadvertising in a contemporary business setting. Emphasis on the creation, implementation and evaluation of advertising programs and campaigns through the analysis of creative processes, media resources, budgeting methods and social responsibility of advertisers.
ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT
The course provides general management guidelines focused on encouraging your ability to identify innovative business opportunities. In addition, there will be a strong focus on your overall personal development as a potential entrepreneur.
MACROECONOMICS
Develops an understanding ofeconomics with respect to unemployment, inflation, GNP and the price level, money and the banking system, the role of economics in relation to government policy (fiscal and monetary), international trade and the international monetary system.
TRAINING & DEVELOPMENT
Theories of human development and their relationships to workforce and managerial development. Review theories and provides practice in design, delivery and evaluation of trainingprograms for private and public sector organizations and management.
BUSINESS FINANCE I
This course introduces students to the general principles of business finance. Topics include short and long-term financing, ratio analysis, sources and uses of funds, financial planning and budgeting, present-value analysis, cost of capital and assets management.
INTRODUCTION TO MULTIMEDIA DEVELOPMENT
An introduction to the basic softwareenvironments for digital interactivity.After concentrating on creating non-linear texts, students investigate the integration of other media elements. This course provides students with an introduction to the process of compo-sing and constructing interactive multimedia programs for use in corporate training, general event promotion, instruction and education, as well as entertainment applications. Students will apply an integrated video production/computer technologies associated with the design and development process.
CONSUMER BEHAVIOR
An insight into the dimensions ofconsumer buying theories with theobjective of understanding buyingbehavior of the firm's customers.
MARKETING RESEARCH
Research methodologies and techniques as an aid to management decision-making and marketing strategy formulation. Emphasis on design of measurement instruments, sampling. collection and analysis of data.
| YEAR 3 |
| courses |
# of
hours
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| SEMESTER 5 |
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International Public Relations
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4
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Strategic Management
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4
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| Total Quality Management |
3
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| Introductin to Project Management |
3
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| Management Information Systems |
4
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French
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6
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| SEMESTER 6 |
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| Business Policy |
4
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Sales Management
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3
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| Technology, Productivity and Change Management |
4
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| Organizational Behavior and Diversity |
4
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International Economics
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4
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French
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6
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INTERNATIONAL PUBLIC RELATIONS
Primary objective is to enhance and refine a capability for understanding public relations in international settings. Specific objectives include: an understanding of global corporate strategy, familiarity with market research in global organizations and assessment of established analytical frameworks for the development of strategy and the understanding of ethical and social responsibilities of organizations.
STRATEGIC MANAGEMENT
Strategy and its interactive role inmanagement. Content and processmodels of strategy formulation. Analytical concepts, models andtechniques for developing strategies for the competitive environment. Process of turning strategic intentions into actions. Decisions, structures, systems and people required to implement different strategies in global and competitive environments.
TOTAL QUALITY MANAGEMENT
Strategies, concepts, and tools forsuccessfully achieving higher levels of product and service quality. Student teamwork, class discussions, textbook study, case studies, literature study, guest speakers, site visits and videos.
INTRODUCTION TO PROJECT MANAGMENT
This course will teach students how to define project goals and objectives. It will focus on specifying tasks and how those goals will be achieved with the help of 3Ms (Men, Money and Materials). Efficient resource utilisation, associating budgets and timelines for completion of projects.
MANAGEMENT INFORMATION SYSTEMS
Theory and practice of management information systems focusing primarily on design and the utilization of computer-based information systems. Systems analysis and design from a management perspective.
BUSINESS POLICY
This coume Is the “capstone” coursefor business majors. It provides anopportunity to integrate previous studies with functional areas; marketing, finance, accounting, production and management. Organizations are analyzed with respect to the effectiveness and appropriateness of strategies and goals in each of the functional areas and the synergy of the functional areas for achieving optimal results consistent with their respective missions.
SALES MANAGEMENT
Focuses on industrial purchasingbehaviour and the systems required to satisfy the needs of commercial buyers. Emphazises management of corporate field sales force.
TECHNOLOGY PRODUCTIVITY AND CHANGE MANAGEMENT
This course is an introduction to sources of technological innovation and how organizations are successful in managing change. Discussions on how these technologies change the working in the corporate world. It includes marketing, research & deve-lopment, production & manufacturing.
ORGANIZATIONAL BEHAVIOR AND DIVERSITY
Intensive examination of behavioralscience research and theory as a basis for understanding managing and changing organizations. The course emphasizes effective management with diverse individuals.
INTERNATIONAL ECONOMICS
The theory, practice, and institutions of the international economy. Topics include: international balance ofpayments; foreign exchange ratedetermination; multinational enterprises; trade with developing countries and international economic policy.
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